Ben Einstein is the product designer of hardware-based VC and the founder of Bolt. He recently came into contact with a Juicero press. This desktop juicer can only handle proprietary sachets containing chopped fruits and vegetables. It is currently widely circulated in the technology media. As evidence that Silicon Valley is crazy, hardware manufacturing has no future, and the Internet of Things is the acne of civilization. Hey, at least they got the last one right.
This iFixit-style disassembly digs into all the bloody details of the Juicero blender. It is beautiful, it is a technological miracle, and considering the engineering technology of this machine, it is doomed to fail. Not because it did not complete the task at hand, but because it was overcorrected with a certain degree of engineering. It looks pleasant, but it is devastating for production costs.
Type "Juicero" in Google News and you will see that the core of Silicon Valley has shaken this month. The future of hardware startups is now being questioned. Juicero is the world's first cold press juice extraction system and is now in trouble. The company that raised $100 million is now being compared to Theranos, Uber, Enron, and all other corporate untouchables in recent memory. The creator of Juicero, who was not inferior to Steve Jobs, is now performing damage control on every available socket.
Maybe, just maybe, the idea of a machine that squeezes pre-packaged crushed fruits and vegetables into juice is not a good idea. The machine was originally priced at US$700, and the juice pack was purchased through a subscription model at a price of US$35 per week. For only $2500, you can have all the freshly squeezed juice you want throughout the year. Maybe consumers don't like the idea of using DRM in their food. Juicero was a huge success for its creators, as the $100 million in funding proved it. For the rest of us, we have left a wonderful lesson on when to reduce rather than more engineering.
Regardless of the madness surrounding the $700 juicer using the proprietary DRM juice pack, the idea that anyone spends $2,000 on juice every year, and the concept that the machine that produces juice is the vane of the entire economy, a wonderful thing is indeed Out of this little mess. We can see design choices that have never been seen in a single product.
Ben's disassembly covered the huge plastic case and the eight mold modifications needed to bring the product to market. If you are not familiar with injection molding, it can be expensive, and you really want to minimize the number of mold modifications in your first product. The best designers can complete a mold with two to three modifications. Juicero 8 cost, and may cost more than one million dollars.
The disassembly continues to the power supply, which is a large-scale customization work that can convert the wall power supply to a 330V DC power supply machine and convert the 3.3, 5 and 12V power into the device brain. The "transmission device" of the equipment consists of at least five work-hardened gears. Our'ol pal [AvE] will tell you that machined gears are rare in the best production and consumer grade DEWALT or Milwaukee tools-they are usually paired with cheaper sintered metal gears. In all respects, Juicero is an over-exercise.
Juicero is an over-built, over-engineered machine, and the cost of manufacturing this machine makes it beyond the market that really wants a desktop juicer. Although Juicero can iteratively make more modifications on this design, replace expensive machined parts with stamped steel, and simplify everything, but even this is not enough. Juicero's design has a fatal flaw: it compresses the entire juice pack at once. That is 64 square inches of fruit and vegetable pulp, which must be compressed all at once. In an article that will definitely appear in next year's Pulitzer Prize nomination, Bloomberg discovered that you can simply squeeze these juice bags. Juicero is more than just over-engineering. You can use a simpler mechanism to squeeze the bag through the roller to get the same amount of juice.
There is a saying that any idiot can build a bridge that can carry a load, but only an engineer can build a bridge that can hardly carry a load. This is an ideal feature; a bridge that can carry any load will also bear astronomical costs. The price point from design to your market research verification is engineering, and Juicero is the most noticeable failure of this type of engineering in recent memory. Of course, Juicero has DRM food to no avail, but the success of K-cups tells me that this may not be a priority for many consumers.
Or, skip the juice — https://www.washingtonpost.com/posteverything/wp/2017/04/26/people-think-juice-is-good-for-them-theyre-wrong/
indeed! As long as you eat the whole fruit, you will live better.
The article seems to confuse smoothies with juicing. Real smoothies, not commercially produced smoothies, should contain whole fruits/vegetables.
Even if you squeeze the whole fruit, it is easier to overeat it. You can pour the juice of 4 apples into a glass and drink it in a few seconds, but most people cannot eat 4 whole apples in one go.
So the whole fruit is better because people don't know what they are eating?
It’s just an idea... but if you don’t limit yourself to only eating foods that you don’t have to think about, but you actually learn to think about how many calories there are in something, then it might solve more problems, and then in fact, I don’t know. , Control your diet appropriately.
You do not understand.
You'll be full with four apples. After drinking four apples, you are far from full, but you have consumed the same sugar as cola (with vitamin pills in it).
People will never know the fact that the knee-jerk reaction is left behind, especially for social issues, which is very popular.
There is also the fact that breaking down the fruit will destroy the fiber and cause the sugar to be absorbed faster, which is bad for health.
"You do not understand.
You'll be full with four apples. "
No, this is the part I don't think *you* get-why do you care about feeling full? You have a brain. Use it to determine if you need food.
Yes, drinking the juice of 4 apples at a time will definitely make you suffer from diabetes. But the juice of an apple, plus a bunch of other squeezed vegetables, can make a more delicious and balanced drink. A spoonful of sugar will get the medicine on your face or something...
And... Another big problem is that because no one "chews" apple juice, they will lack all the enzymes and food contained in the saliva we ingest. Needless to say, no one can swallow 4 apples without chewing... and chew a lot! !
This is the big problem of all "juices". People who drink juice need to chew well before swallowing. not easy
"The Internet of Things is the acne of civilization." ^This^
I always say that I will cry the day I see an IoT toaster.
Then I saw one, and I did cry.
If this makes you cry, don’t look at IoT garbage disposal
In fact, if you can correctly identify the product, it will be able to have many useful functions.
A) Using the sensor kit to identify the type of incoming material will help to help/improve recyclability by identifying the type of incoming material and helping with automatic classification and material identification. (Send the information of the materials used to the recycling center)
b) Possible self-cleaning function
//Participate in cynicism mode c) Identify your waste habits to recommend buying better products (based on self-identified spam producer data to see if you match your spam data ((Too much waste, it is best to buy in bulk)) )) When you become more "environmentally friendly", it will hit your ego
//Full-powered cynical mode d) Monitor you according to your dirty nasty habits
Feel that you throw the battery in a normal trash can and notify the local authorities.
Isn't the Internet of Things waste disposal a so-called technology recycling center?
Just make a placeholder for someone and put it in a clip of Red Dwarf's talking toaster.
Combine an available voice "assistant" with a toaster and you are almost there: P
Not far from the Nutrimatic water dispenser. https://youtu.be/eAswvg60FnY
Give me a red dwarf toaster or Ghostbusters dancing toaster, I will buy it.
Toaster oven tweeted "My master is crying now"
Then, within a few minutes, your email inbox will receive a lot of spam about facial tissues, antidepressant supplements, and counseling centers.
Since the exposure of this juicer, I have been trying to promote my "Internet of Things Cloud Connected Mobile Phone Charger Concept". This is revolutionary! Using a simple application, you can choose the time you want to charge your phone, and then keep it connected at all times. You no longer need to recharge without charging.
(So far, this is the most ridiculous IoT application I can think of. But I'm sure someone somewhere will surpass this application)
what are you waiting for? Kickstarter is beckoning! B^)
> But I'm sure someone will surpass this somewhere. Hmm...how about the IoT HDMI cable? You can use their free app to enable or disable them, and turn on the connected TV (only for Samsung TVs, because it exploits a security hole). They also have a nice feature called HDCP, which cannot be disabled, but you will wonder why you should disable it. Finally, they will automatically overlay ads on the video stream, and it will cost $99/day (via a free app) to disable them.
Who wants to buy a smartHDMI™ cable and get rid of the non-existent problem of unplugging the HDMI cable? The starter package is only $999 and includes a cable, a page of instructions, some tape to fix it (required because the WiFly™ application connection can make it fly), and a code to use in another smartHDMI product Get a 1% discount on
You can always sell it as "Keeping the power on when your phone reaches 100% will shorten your battery life".
In order to stay true to the spirit of the Internet of Things, you need to use things like deep learning image detection in the "cloud" to view the phone and read the charging status, which will send a command to turn on or turn off the charging voltage through a bulky relay. HiFi Freak The gilded magic bronze used.
It is important that the relay consumes more power than when charging a mobile phone.
I have always believed that the most useless IoT devices are the ones you need to be present most or all of the time. The toaster is the dominant equipment in my mind, because you need to load and unload it, and this cycle only takes one and a half minutes. What are you even going to do with all the time you save?
Mandatory RD link https://www.youtube.com/watch?v=LRq_SAuQDec
When I saw it and cited it in two school papers, I laughed. toaster. Juicero is now the wallpaper on my Windows box because it looks clean, but I know exactly what the joke means.
Without the Internet of Things, you can't spell an idiot
The "S" in "IoT" stands for security
I see what you did there.
I did some remote M2M work, which is indeed the Internet of Things, but the functionality is pre-filtered by the fact that someone has to pay for it. So it's not as rubbish as many things in the Internet of Things.
When IOT is called a remote sensor network or distributed robot, it is indeed more respected. Sadly, this field grew into your college dropout uncle who smoked marijuana, who got drunk on Thursday and took off his pants.
Mandatory video about the Internet of Things and the end of the world:
1 This post. Things like cars and refrigerators are usually used for at least ten or fifteen years or more before they cease to be used, and you won’t see software updates for that long.
I like his sense of humor!
I think the purpose of the juicer is to use fresh vegetables, you need power to squeeze the good parts.
Here, what you are dealing with is not a fresh supply, and it has been processed to some extent. Then why not just buy juice?
Where is the overwhelming arrogance and superiority when buying a box of juice?
Ladies and gentlemen and those who have not specified... I believe we have found the source of the problem. Thank you Mr. Unhappy.
This website desperately needs a "like" button.
Of all the things on this site, comments, especially comments like this, make it great. 100
Exactly. An entire generation is being trained to make decisions based on whether their "friends/followers" on Instagram or Facebook will be impressed. For a millennial generation, it is incredible that no one knows about having a good day.
"There could have been V8!"
This product is amazingly stupid. Of course, you can make it into a flat press-but how about rolling up these packages and replacing them? With less power, I think you can make it cheaper, lighter, and simpler. But you end up with a useless product.
Like an old-fashioned clothes winder?
Oh, once the company is completed and people abandon these things, these things will also become a gold mine of parts. It may even be easily converted into a letterpress printing machine.
Lol, yes, I will watch my local GoodWill.
The post office can redesign these to put a "fragile!" label on the package.
This shows that if there are only two factors, investors will flock to it: the Internet of Things and raw vegetables.
You can see that engineering companies are not focused on consumer products. The amount of aluminum used is a useless gift...
If they redo the plastic thread 8 times, then these clowns should get paid about 7 times.
From the perspective of product exposure, it was successful.
Maybe I will assign a 3D printing project to the students and make a better version for $50
It looks like they hired aerospace engineers to design the car, and then turned to make juicers.
Now, I really want to meet those venture capitalists who think that investing $100 million is a good idea. How did they expect to make this money back through expensive juicers that produce expensive juices?
I did something wrong.
Through the over-the-counter securities market: They may hold much more CDS in corporate debt than the original investment, and these CDS are more likely to be opposed to brands such as Alphabet in terms of investment. The two horses are a bit gamble. For example, when one shorts Tesla before making a profit, one will buy the same amount of call options above the short, just in case the sucker takes off in the wrong direction.
Another unnecessary complexity is that they use a computer-controlled high-voltage DC motor, while they could have used a simple commercial AC gear motor.
Never defend ol' Juicero in any way, but the dismantling article assumes that the mold has been made 8 times because "Rev H" is printed inside. This is a huge conclusion!
Rev H can mean anything, usually you would use the name "Rev A" to get an initial quotation and then work with the molder to make design changes until you are ready to order a mold. During this period, every design you send to the molder will be tracked with a revision number or letter to ensure that they use the latest design files. It may be that they got the right tool on the first try, but they used the Rev H design file.
It is also possible that the mold was modified just for revision. Weld some metal to reduce the amount of plastic somewhere or grind away something to increase wall thickness. I don't know how difficult it will be to add functions such as sliders in the future, but at least it is possible that only half of the mold needs to be redone. So I am pretty sure that no 8 complete molds have been built.
Exactly! I really like the legitimate criticism of the high manufacturing cost of this product, but you can't cheat and start accumulating false accusations.
They almost certainly did not make 8 molds. Most of the time you only need to make one mold. If there is a big mistake or design change, you will have to reassemble it once. With the existence of 3d printers, we don't have to make injection molds in order to test fit and function.
This is the Banchov you deal with here.
Yes, we were eliminated again.
He was just repeating what the linked article said.
Or just change the gate location to add more ventilation. Many potential small changes still lock the speed level. At the drawing level, just change the annotation or add/subtract the check size to improve the document
Hahaha I didn't understand either. Yes, the power of the cordless drill motor is 1.6 kW, and you need to use your own dedicated circuit in your home. The technical checks in this article are rather sloppy.
The typical Brian expects him to correct the article and delete your comments, or lose his temper and call you all trolls.
I'm not pestering Brian, just the author of the original article he linked to.
Read the specifications; they listed two models. One is a 24V motor with only 5.32A locked-rotor current. The other is an 18V motor with a locked rotor current of 130A-the power there is 2.3kW.
In addition, these specifications apply to the "JQ42-57" series, where 42 may indicate the diameter of the rotor and 57 the length of the rotor. The motor in Juicero is marked "JQ42-1210N15A" (no spaces), so the length of the rotor may be 121 mm-more than twice as long. (The disassembly article calls the part number "JQ42-1210N1", and it seems to regard "5A" as the stall current, but I'm not sure this is correct.)
So I think this larger motor can be wound at 330VDC and 5A (or higher) locked-rotor current, which is totally unreliable.
As for the dedicated circuit, just because the motor you are using pulls 5A (or more) when it stops, doesn’t mean you have to have a power supply that can provide it with 5A current-you can use multiple fuses or circuit breakers, of course, Or just monitor the RPM (Juicero has an encoder on the motor) and cut off the power if it is lower than the speed corresponding to the maximum current you are about to draw.
You are right, the voltage is reasonable. Read my comment below. At first I laughed because 5A under 330V sounds ridiculous for things that dispense juice. In fact, it is entirely possible that they need so much power because of the weird design.
Some very good (read "very expensive") cordless drills can actually provide this kind of power ;-)
Why does 1,6kW need a dedicated circuit? Ordinary circuit (230V/16A) provides 3.6kW, you only need a bridge rectifier and a capacitor to get 330VDC from it. Even for 110/120V, you only need a voltage doubler or PFC circuit, just like in a PC PSU.
The typical circuit in the United States is 120V/15A, so a power supply that consumes 1.6 kW continuously may require a dedicated circuit. These days we put our refrigerators and microwave ovens on dedicated circuits...I’m leaving that article saying that it consumes 5A at 330V, which sounds ridiculous at first glance for a cordless drill motor, but Who knew it might be customized to reduce the size of the wiring.
Actually I don’t know what motor I’m talking about, maybe 330V is right-it’s printed on the motor. It may be customized for them, which may explain why it does not match the data sheet. 330V motors have lower current consumption, so you can use wires that are easier to manage, etc. Who can say that this is wrong.
The motor in the picture is JQ42/1210N115A
The link points to the closest match on the website: JQ42/57 series motors. Just guessing, JQ42 may only be the frame size, and the rest of the part numbers are likely to refer to electrical components. The data sheet does not show any data of JQ42/12 series motors, only JQ42/57.
There is also a 330 VDC reference point silk-printed on the circuit board.
you are right. The designer will start with "A", then test it in modeling and 3D printing, then perform some structural analysis, and then make adjustments. Given the state of modeling tools today, it is likely that the first molded part will work properly.
The motor is actually 330 volts. The link points to a similar low-voltage version of the motor because it is customized and there is no link to the exact motor specification.
I have seen many high-power phase synchronous motors of this voltage in appliances such as washing machines. That's because our power supply voltage is 240 volts AC, when it is bridge rectified, you will get 338 volts of DC. Then the motor phase control must be a cheap TRIAC per phase. I think this design comes from Europe, where there is 230 volt AC, which can be rectified to 324 volts.
However, using this motor voltage in the 120Volt region is a stupid proposal because it changes the power supply design from a simple bridge rectifier to a more complex and expensive switch-mode boost converter.
A cheap voltage doubler can well get 340V DC from 120V AC.
The 50/60 Hz voltage doubler is only suitable for low power applications. Once you need more current, you have to increase the capacitance value drastically, and high-value, high-voltage capacitors are not cheap.
If you have a smoothing ceiling, you will need PFC anyway in most regions. You don't need to filter perfectly just for the motor. I know that kitchen appliances (Handmixer, hand mixer) use permanent magnet DC motors (may be similar in size, with a specification of 300W-2 minutes), and the motors only use bridge rectifiers. The same is true for the small motors in hair dryers, they just use part of the heating coil as a voltage divider or step-down resistor and 4 diodes.
So yes, if you want to be cheaper, you must choose a motor that suits your power supply voltage.
Why is it possible to use a DC motor as a parallel motor like an electric drill to complete this work without a rectifier? As for controlling the two relays, it does not need to be very precise, there is no controller of any kind to make things work well enough.
I don't know what you mean by "parallel motors", but if you mean "shaded poles", then they are not appropriate because they are not efficient. The shadow bar is suitable for low power applications, such as a 50 watt vertical fan, where 15 watts of heat can be blown away, but at 1500 watts, you need to get rid of 450 watts of heat.
The power supply has two optocouplers. They are not suitable for the low-voltage side, because that is a basic transformer. So they must be used for motor control, which shows that the voltage of the motor fluctuates under the control of the microcontroller. One photoelectric may be on-off, the other PWM.
I think you mean "universal motor".
https://en.wikipedia.org/wiki/Universal_motor
Ah, in that case [Nitori] has a very good idea. Simply feed the mains voltage to a general-purpose motor and use TRIAC to phase-adjust the speed. You only need a Faraday cage to shield the RFI, but it seems that there is no problem with the engineer designing a Faraday cage!
"But only an engineer can build a bridge that can barely carry the load"
If they build a bridge without safety factors, they are not very good engineers, although I understand what you mean.
How long does it take to crack DRM? Keureg 2.0 took several months and a piece of tape.
DRM is evil. It must be broken.
I heard that DRM is based on QR codes. So, is it easy to break?
It's like saying, "I heard that DRM is based on ASCII text. So, is it easy to break?" Encoding has nothing to do with the encoded data.
Okay, well said. But it will check the online database based on the QR code. If you think some people here already know how to spoof a server on their home network.
My master's thesis is about the safety of low-load structures. Many people will be surprised, but the risk factors of low-load design are basically incalculable under certain conditions. Imagine a perfectly balanced thing. Since it is balanced, it does not require resistance to maintain balance. However, almost any force can make it out of balance. What resistance must be designed in this case? This leads to unknown risks.
So yes, only engineers can _correct_ design such things (assuming they really know these things).
I think it's different: creators provide the right products to the wrong customers. A $700 juice machine is fine, but it is not suitable for family use. Think of all the software that can be written for such a project and let it handle a bunch of different drinks.
In fact, a pre-measured bag will make it ideal for a certain kind of franchise business, such as some kind of juice bar on a mobile cart you see on the sidewalk or mall corridor. For individuals, you can easily buy a premium juicer from Amazon for less than $100, and buy fruit for much less than $35 a week (heck, you can set up some dash buttons to buy a specific percentage of fruit) .
Really, it would make more sense to sell it as a kit with a food service cart, mini-fridge, PoS terminal, and a large number of data packages for a few thousand dollars, so that someone can charge pedestrians to and from get off work in San Francisco or New York. The whole thing will be provided for free, or at a steep discount, and the initial loss will be made up for through franchise agreements and licensed consumables (hence DRM).
Almost no one in this company would worry about basic business courses, and no one even asked anyone with a business education.
I think maybe it's even more so in a hotel room. This kind of nonsense is very suitable for deceiving guests who do not want to leave the room.
Uh, I'm sorry, but you reported it without noticing it. Stupid touch screen. In any case, I totally agree that there is one in every hotel room and a pack of "fresh" juice as a welcome gift. Because VIP paid expensive rooms deserve the super refreshing feeling of expensive juice! (Not ironic, it may actually produce miracles in hotel reviews/opinions, etc.).
After watching the teardown, I agree that this machine looks like it was designed for some kind of commercial operation. The folded sheet metal frame and machined aluminum parts look just like what you see in a small batch machine running on an assembly line. Unless those are designed by people who think that expensive injection molds are meaningless and are likely to be covered by metal plates. Similarly, pre-packaged fruits are meaningless to family customers (they want to buy fresh fruits from the farmers’ market and mix them in custom mixtures) but if you let some high school students dozens of them in an hour.
"Almost no one in this company will worry about basic business courses, and no one has even asked anyone with a business education."
Well, this is a start-up company, so business and economy have different meanings from the real economy. In this sense, the $100 million VC salary increase is a good indicator of their skills in the field.
A successful entrepreneur (Richard Branson) famously said "complexity is your enemy, any fool can complicate things, and it is difficult to simplify things".
Almost no one in the company has drunk juice before. Surprisingly, hype can separate millions of dollars from idiots and have nothing to do with reality. I don't know if they have conducted a market survey like "Would you like to buy a juicer for $700, and you have to buy sterilized rather than fresh fruit from us?" Because I don't think they will get a "yes".
Of course, most of the value of the stock market lies in hype, belief, and conviction. Believe that you can sell your shares at a higher price than you paid. It doesn't matter what the company does, regardless of the number of shares. It's just "Can I sell more". And this optimism or feeling is the foundation of the entire world economy. Lack of confidence can lead to terrible collapse, and we have known this since the tulip bubble.
So, uh, "People collectively do stupid crazy things, the world has no meaning!" It's something we should get used to, really. Of course, if this is a financial website, no one will care about these gears, even the fact that it was a white elephant from the beginning. It doesn't matter, for investment.
The question is: how much can you convince VC to sell? several thousand? In order to obtain a venture capital of $120,000,000.00, you must convince them that every family in the United States (and the world!) wants one.
Remember, Silicon Valley entrepreneurs are not selling products to end consumers. They are selling their vision to venture capital firms that have too much capital.
Many squeezers start with chopped raw vegetables, which you can buy in physical stores for 150 euros-you can also use them to make sorbets. http://www.panasonic.com/uk/consumer/home-appliances/juicers/mj-l500.html Of course there are other cheaper or more expensive models. In this case, the business model is very clear: selling kitchen appliances with increased prices. The shopkeeper will buy fruit at the mall. The problem is to clean the machine after washing, but if there is a dishwasher, it is not a big problem, there are also some automatic washing machines
They need very expensive machined gears because the drive/press system they choose is in my opinion the dumbest option they could have chosen.
They obviously lack experienced system/design architects. It may be because they are trapped in the start-up company's "we need young innovative talents" mentality, which is obviously nonsense. Here is a reminder that ignorance of state-of-the-art technology (hence, having done something that doesn’t work) is not a good way to design a product.
After reviewing the actual disassembly, I now want to add one thing: Oh my God, they didn't bother to find a simple off-the-shelf solution. The structure of that thing is more complicated than many systems I use in my daily work (this is the most advanced semiconductor lithography equipment, where cost is usually the last consideration). Separate door locking mechanism (OO)
Obviously, they never bother to do anything with off-the-shelf components, even if they are likely to be cheaper.
Once Juicero falls, I hope that some of the engineers involved will give us a deeper understanding of the process that led to this disgusting machine.
Investing a lot of money on something, your team feels it is necessary to spend it on pimping, this is starting to become a company-wide mentality. Remember the internet age? It seems fairly clear what caused this result.
However, I did not criticize the overall result so quickly. Even if it is overkill and production costs will limit market penetration, the hardware engineering and attention to detail seem to be excellent at first glance.
In addition, pushing off-the-shelf parts into things is not always as easy or cost-saving as you think, if something is discontinued or modified, the entire supply chain will be disrupted because they do not consider your process when making changes.
It's not glorious-it's stupid, and the concept is even, apparently some cool kids came up with it, they hired an equally young and stupid engineer who didn't know anything about concocting monsters.
If this is all the rubbish of the Internet of Things and social media that Silicon Valley can now provide, they should close their doors.
Please don't get me wrong. The idea and market layout of this is completely incompetent. I just have a lot of respect for well-designed hardware. Things like dedicated spacecraft are not a big market (at least not historically), and even though they are usually made by the lowest bidder, they are still very elegant machines. This is the glory I think.
^ This. They are spending other people's money.
I have seen that precision instruments of more than $10,000 are much cheaper than this. Unless you have to, the plate press is a very bad way of doing things, and there must be a better way to take advantage of the machinery
I think our attention to it is not broad enough... The mechanism and electronic equipment may be designed for the new CIA weapons, they just reuse some of the components to make more cash.
So maybe this is a torture device? (Crush people's hands to let them talk);^)
During the test, they found that a surprising amount of handmade juice was being produced, so they decided to switch to it.
To my surprise, no one is really talking about anything, IMHO, what is the biggest failure of the product. Basically it is just a right to press, except for a little muscle, it will not add any value. Their biggest mistake is to make the juice packaging "complete", that is, they should concentrate the packaging and let the machine mix the concentrate with water. At least it is measured, squeezed, mixed, and dispensed in this way. Although there are many articles comparing it with Keurig, another good comparison is sodastream. Both machines are not just distribution, in fact there are more added value, and this is where Juicero really stumbled.
How do you "concentrate" fruits and vegetables? You can dry them, but juice is useless afterwards.
The idea of selling packaged, presumably sterilized, not fresh vegetables by mail is foolish. There are many others.
How do you think they make juice concentrates in the store? Admittedly, it is still an overly expensive machine for something you can easily make with your hands, but at least there will be some practical thin finishes.
We are talking about focusing on actual fruits'n' vegetables. Not just their juices, the fruits/vegetables themselves. This device squeezes fruits/vegetables to make juice, so this is the input it needs. As far as I know, you cannot concentrate solid fruits and vegetables in any way to make them suitable for juicing. Because "concentration" basically means removing water.
People are talking about the failure of this product, but it is interesting to look at other similar products that are being sold. For example, consider the "Samson WELLPRESS manual juicer", which is essentially a car jack in a frame that squeezes two pans together. Its price is more than US$400. Or take a look at "Tribest Green Star Elite", which is a chewing juicer that sells for more than $600. Or the "Kuvings Whole Slow Juicer" that sells for more than $400.
You can look at Juicero and say they are crazy. But obviously there is already a crazy market, and they are just the latest entry.
Wow, I never realized what a crazy market there is! ! These machines are ridiculously expensive...but someone must buy them?
Please. In this world, audiophiles will buy $300 speaker cables, which are no different from hangers in performance. https://consumerist.com/2008/03/03/do-coat-hangers-sound-as-good-monster-cables/
People buy a $240,000 209 mph vehicle to drive in Los Angeles traffic. http://www.motortrend.com/news/2017-bentley-continental-gt-speed-starts-240300/
Usually they are more useful. I have an expensive Omega juicer (I want to say it is 300-350 US dollars, but I am sure we have a coupon, maybe 200 yuan to buy). You can also make frozen yogurt. It is seriously over-engineered, and I think it has a 10-year (or maybe a lifetime?) warranty. But without DRM, it uses industry-standard ready-made fruits.
It's not that you can't use a cheaper juicer, but it is a splurge purchase for the wife, and it is indeed well utilized.
The whole bloody concept has serious flaws, not just engineering. People who want juice want freshness because of vitamins and other things. Well, at least it makes some greedy people less wealthy.
Excessive design did not kill the product, excessive DRM did it.
It's just the result of engineering or marketing, maybe both. It was detached from the leash and bolted on the same day the management forgot the dog bag.
I think the juice pack that can be squeezed by hand is a design concession. The machine may not be able to generate enough force on 64^2 inches to fully squeeze the unprocessed fruits and vegetables. This is 125psi, based on the previous claim that the machine produces 4 tons of force. I suspect they found out that the machine needed some help early on, so they just cut all the products into small pieces that are easy to squeeze.
I think a small air compressor that can inflate the airbag is a smarter way to apply force. Or they can also sell CO2 tank subscriptions, and the whole process will be powered by CO2 air pressure. There are many ways to skin this cat, and perhaps their greatest achievement is to create a fresh juice delivery infrastructure, rather than a machine that squeezes the packaging to extract the juice.
Don't forget that the price of a brand-name juicer is US$300-500. They use warranty and support costs as reasoning. Both are BS. This thing is over-designed by WAYYYY. I was thinking that a large plastic roller that moves on the surface of the bag like squeezing toothpaste would solve this problem at a much lower BOM cost.
agree. I think the symbolic human juicer opportunity is very interesting. Just push a person's shards there and it will squeeze out the money, haha. Another part of me is angry about this. When there are so many people with so few things, the Internet of Things tries to sell people unnecessary rubbish.
With this, you may be able to use an AC gear motor similar to the commodity used in a can opener.
This is a genius. He just restarted this http://image.shutterstock.com/display_pic_with_logo/5056/5056,1127867000,1/stock-photo--th- Century-washing-machine-583964.jpg and was able to collect $100 million-from It failed at the beginning. "Idiots and their money are destined to separate soon", and Ben just proved the law to us again. There are billions of idiots out there. Don’t use them as a means to become idiots.
My guess is that the early version of the business model had cut fruit in the bag and required extreme/uniform pressure to turn it into juice, so they designed a several hundred dollar machine to do this.
Then, some fruits are either proved to be too elastic or too expensive, and then the juice is put in a small bag, retaining the original super mechanism, because they have built the damn thing.
But why don't they use the scroll wheel directly! ? ! ? ! Oh, it makes me sad, these guys don't know anything about architectural design!
I heard on NPR's Marketplace that this package can be massaged manually and give the same results, without equipment. Fred Waring is right, because you can combine some great cocktails into one.
No no no. This is not a failure of the project. This is a failure of design and product development, he clearly told the engineering companies that might get bonuses for this, hey guys, spend as much money as possible, we need to justify this expensive advanced experience. They got what they asked for. Modifications in eight molds or less.
How to call the machine "beautiful project" during dismantling made me frustrated-engineering is about balancing many requirements and restrictions, but this machine is a terrible overkill monster. It is not difficult to make a beautiful gear press. Just because it has expensive machined parts does not make it a beautiful project.
But on the other hand, you have a good point-maybe they are actually doing well within their limits, because they actually have a high cost goal. Do you want a 700 dollar machine? You get a $700 machine!
It will still be sold, just license it to Apple
This juicer is the perfect candidate for the Austrian Museum of Failed Inventions: http://nation.com.pk/entertainment/04-Jan-2012/museum-of-failed-inventions-opens
Although I agree that Juicero is too much, I don't think we have seen enough well-designed products. We seem to live in an abandoned society because when something is damaged and out of warranty, we just throw it away and add it to the landfill. I know that companies like to squeeze every penny from the BOM to increase profits, but they should strike a better balance between quality and cost when designing products. Juicero is a bad example, but it is a step in the right direction. Custom PSUs, door locks, and custom molding may have been reduced a bit. The core mechanical components are more reasonable because they wear the most. If you know that the core press is a sturdy device, then the $299 juicer is more attractive than the $399 juicer. Of course, as product popularity grows, third-party manufacturers will catch up and start producing refillable or compatible juice packs to avoid the $35/week subscription fee.
That's because of the false economy.
When you buy that new laptop or PC, you *do not* have to pay for the life of this South African teenager, he will be exposed to toxic chemicals while trying to extract the rare and expensive materials used in the manufacturing process. die.
You also *do not* have to pay for his very young sister, she will suffer a lifelong illness due to the second exposure, and become an expensive burden to her village rather than a contributing member.
If you have to pay for these things, the products will be much more expensive and you will be more inclined to buy more durable things.
These changes *will* happen because what we are doing is unsustainable. The earth resources we consume every year are 1.6 earth planet resources.
As jobs are replaced by technology, we will lose up to 40% of employment opportunities, and this adjustment will happen. People are discussing how we need a better wealth distribution model to cope with growing employment, but this is not the biggest problem.
The biggest problem is that the reason humans need to work is not for wealth. Work is a kind of psychology, it provides us with a sense of identity and self-worth. Removing this psychological barrier will lead to deterioration and escalation of violence. There are some very ugly aspects of human nature that have been obscured by our long-standing status quo.
agree. We are educated and organized, but not really civilized.
The last product that is well-designed, durable, wear-resistant, has a long service life, is affordable and affordable, and can be found in almost every home is a cast iron frying pan. To this day, it still has such a high value that many people have one or more in their kitchen at this time. Any glitz or gadgets are not really well-designed, but well-marketed.
There are also many uses. Legend has it that when the great-grandmother made breakfast at the logging camp where she was cooking, a bear stuck its head into the kitchen door, and then she smashed its head with a hot cast iron frying pan, eggs, and everything. Take off, never come back.
"We must not forget that the wheel is often reinvented because it is a very good idea; I have learned to worry more about the rationality of the idea of inventing only once." — David L. Parnas (Why software jewelry is rare, IEEE Computer, 2/96).
This thing is not over-designed, its design is stupid. A related quote comes from Neville Shute, "An engineer is a man who can be any fool with ten shillings and a pound"
In my opinion, this is evidence of how far the rich are from normal life; if you are a multi-millionaire, you might think that it is reasonable to spend US$2500 a year on fresh juice, because you have already done so.
Unless you really don’t know, do you? This thing costs 700 dollars, right?
Maybe another team that builds a high-end, DRM-based, subscription-based juicer for the luxury market will sell it for twice the price.
All I want to say is its cost-effective design. The asking price is a marketing decision, it just entices you to buy a DRM package. I recently bought a new inkjet printer for $17, just to get a (full-size) ink cartridge that retails for $40.
I have – 1 x Canon BLP3000 monochrome laser printer 1 x HP LaserJet 1300 monochrome laser printer 2 x Xerox CP105 b color laser printer 1 x Xerox MF205fw color laser multifunction 0 x Anything that uses ink, because each page is too expensive . These are just my home printers.
I have not used or purchased an ink-based printer for more than two decades. Twenty years ago, the price of a monochrome laser was 300 to 500 dollars, and each page was still cheaper than an ink printer. Now, a new el-cheapo mono LASER is priced at US$20, and a new el-cheapo color LASER is priced at US$150. Of course the quality is terrible, but the quality of each page is still lower than the ink.
Older mono is more reliable and cheaper to run, and ink cartridges are very cheap. Keep in mind that the capacity of the ink cartridges (starter cartridges) you purchase with the printer is only 25-50% of the cartridges purchased separately.
All my 3 color laser printers use the same ink cartridges, so soon I will reverse the DRM (4-wire I2C or SPI??) on the ink cartridges and buy the toner separately.
All these printers are given to me or are second-hand. When I got them, most of them were flawed. Usually it is a paper separator for 3.60 dollars and a fixing film sleeve for 4.80 dollars, which can be used for many years, and then can usually be repaired in most cases.
I haven't reversed one of these cartridges DRM, but unless it is encrypted, it won't be that difficult. It may just be an SPI EEPROM or FLASH.
"Good ideas are overrated...The world is full of people with good ideas, but few people can even lift a leaf. I'm tired of good ideas."-Andy Rooney
This is the kind of product I hope to advertise in Wired magazine. At the same time, back to the local fruit shop, we bought a whole box of lady finger bananas for $5, and bags of apples were almost as good value. It's also very fresh, not just a few seconds or so. In my opinion, you need to take a break from anything else you do, you get from the time of food preparation, so fresh food and preparation work are good for you. And this machine is harmful to everything, including the environment.
If Apple designed a juicer, it would be like this. Apple wasted money by using gorgeous, fully machine-cut screws to connect parts buried deep inside the laptop, and no one would see them until the day the laptop was disassembled and recycled. Or, if someone throws their PowerBook or MacBook in the trash can when the battery runs out and swells, they will never be seen. Cheap screws with stamping heads and roll-formed threads also work well and are driven by millions of robots every day.
Today, I installed a new battery and trackpad in the Unibody MacBook. Although aluminum is one of the most common elements, and shavings will be recycled, but milling the entire upper body from an aluminum plate is very conspicuous consumption.
There is a dent on the edge of the hard drive. Not only do some plastics do not produce dents, but they do not break under the force levels that produce the dents-and they are much cheaper to produce housing parts and are lighter.
Not long ago, I completely demolished a completely dead aluminum PowerBook G4. MacBook uses the same design philosophy. *Everything* is connected to the motherboard via a *cable*. Even if the connector on the component is right on the edge of the circuit board, there is a cable to connect it. Ultra-precision screws are everywhere, although not as many as the old PPC models, because the old model uses a one-piece billet frame, where the old model has a die-cast (magnesium?) frame screwed to a post on a stamped aluminum shell (welded in some way?) .
Apple computers from 1977 to the death of beige are mostly elegant examples of engineering and design, designed to minimize the number of parts used and make their production economical. (Although it still attracts people to pay much higher than the cost of production.) Many of their computers are very easy to open and disassemble for repairs and upgrades. An example, desktop G3. Pull open the lid and the internal organs will tilt to the sides, with automatic supports so they don't fall over and crush your fingers. IIRC The entire computer can be disassembled without tools.
But recently Apple is like living in Frederik Pohl's "Midas World", where the rampant production of *everything* produced by machines is used, and the things that humans design for machines are very complicated, and they use as many parts as possible to do simple things. .
Perhaps Apple was inspired by the height of mechanical cash registers and watchmaking machines, and the manufacturer’s advertisements boasted how many parts there were, and placed glass panels on its sides to show all the gears. Except Apple forgot the glass panel, so we can't see all the beautiful parts.
In order to better understand the design behind this juicer, it may be helpful to start with the design of an existing cold-press juicer: the Norwalk juicer, a product that retails for $1,000 and above. This is a short video showing how to use it: https://www.youtube.com/watch?v=87qDxfAEIkI For Norwalk, you start with raw vegetables, then go through two steps, first grind them into small pieces, Then use a squeezer to squeeze out all the juice. Juicero follows the same process, except they complete the first part themselves, and then give you the bag for you to squeeze it out at home. This saves you all preparation and cleaning work.
Juicero is clearly aimed at people who want to use Norwalk but are too lazy. This is for those who believe that cold-pressed juices are more nutritious than other juices. Of course, these people didn't think about how much nutrients would be lost by the delay between grinding the vegetables, storing them in the bag that was shipped to you, and then storing them in your refrigerator until you are ready to squeeze them.
What I want to see is a study that really tests how fruit juices made in various ways compare in terms of nutrition and quantity. Is cold pressing really better than juice from a chewing juicer? If so, how many? How do the two compare to juice made in a blender, filtered instead of filtered? I have a feeling that it is splitting hair. In any case, such research may not affect those who want the "best juice", they will spend stupid money to obtain it.
I am disappointed with the price of Norwalk. Its cost is $2600. The figure of $1,000 was used on Ebay.
Someone wants to lose $1,600 to get rid of this, instead of writing it off completely in the trash can?
Decades ago, we already had a centrifugal juicer, they grind apples, carrots, etc., and extract the juice by centrifugal force in the same step. I can't see how good it should be to press with a plate.
I have a "chewing" juicer, which is connected to a Kitchenaid power head (a Demel device similar to a kitchen appliance).
Cut, grind and squeeze fruits and vegetables in one go at very low RPM. Especially compared with the "juiceman" type centrifugal system.
The pulp output can also be adjusted. For example, extracting a lot of juice from most of the things I feed-extracting almost dry pulp from oranges.
If I include the power head unit and the juicer component in the new retail store, I know where the juicer starts (far less than the price of Norwalk's new product), and I have a device that can and is being used for other tasks.
The only feature Juicero provides is the one thing you mentioned in the third paragraph: convenience. It takes a few minutes to remove and clean my juicer components. I suspect that the demolition of Norwalk is worse.
Actually not sure about the specific, expensive and opaque "convenience" (transparency is both visual and "is it really organic/sustainable and/or responsibly sourced?" regardless of what is on the label)
I almost always *know* where oranges and apples come from, because I pick them myself as much as possible. Or buy them from the farmers market from some people I trust.
Hell, imagine you have a few juice packs worth 35 dollars and you find that they have gone to the south. Throw them out and "Oh, okay"? If a bag of fruit is broken, it will be much less.
The only advantage of pressed juice I can see is that it may get more benefits from hard-to-juice fruits and vegetables (such as apples or carrots), but the final product is still the same, although the pulp may be less Some.
It cannot be said that the press designed by Juicero is correct, but have you ever used soft crushed (fruit pulp) and hard crushed (fruit seeds) to roll the bag? Either the liquid will flow to the back of the bag or you also crush the seeds (depending on whether the roll seals the front/full side from the back/"empty" side of the bag). The crushed/ground seeds may add bitterness or other undesirable flavors to the taste. The industrial presses I know of for grape/orange/apple juice and wineries (but I am not a reference) avoid crushing seeds. The juice centrifuge I saw also left the seeds intact.
Maybe the QR code on the bag only controls the press to a resting distance (clearance?) based on the content of the bag, such as the size of the seed.
Removing seeds and other things while filling the bag can be too cumbersome to make the bag contents suitable for the roller press... who knows.
My 2cts and intestinal sensation do not believe in juice made from completely grated fruit... Does anyone also peel the fruit?
I think these sachets contain electrolytes :) ... like brawndo made :)
Brando: This is what plants desire.
This article is a warning, but unfortunately, some people will see it as a blueprint for success like the creator/salesman of the machine.
Because a few people are like bandits, as long as there is enough "disposable income" to harvest, the model of "overestimation, over-design, and convenience" will continue.
This equipment is almost every technological disease of modern society. Limited use (unitasker) is very expensive, relies on DRM, is locked to a manufacturer, and is blocked by the Internet connection. When there are better options.
It's like HP and Apple teamed up to design a sink faucet.
It aims to do one thing, to separate fools from money.
This is the Fyre festival of kitchen utensils.
"Overdesign" is an ambiguous term that is widely used for any aspect of design that non-engineers don't like.
These non-engineering people usually like to think that they are technically above average, but in fact they have never been able to design products for paying customers or really contribute to society in any technical way.
I checked this project and saw that a project designed by the committee was outsourced to engineers. Although these engineers may be good at their jobs, they lack the communication channels to create decent products.
The lack of communication may be due to different languages or committees are bastards. The revision H on the mold is a good indicator.
Whether you are making juice or installing wheel bearings, this 6-ton desktop hydraulic press fits on the kitchen counter of any single apartment...nothing will break the bank! http://www.harborfreight.com/6-ton-a-frame-bench-shop-press-1666.html
When you can buy a black and deck juicer for only $36, it can process ordinary fresh fruits that can be found in any grocery store. Why buy one of them?
Although this juicer is a bad example because it is useless, it is still an example of why the United States does not export expensive machines like Japan and Germany: when you see an expensive, well-made machine, You shit on it. Americans have cheap prototypes everywhere, and they ship quickly. This is why American companies basically own the Internet. It does not apply to automobiles or machine building machines.
You just described how the rest of the world views Merican iConomy.
Anyway, I don’t eat fruit, I only eat tempeh...
Someone needs to cut one of the bags. I suspect that almost no "juicing" happens. Squeezing with your hands looks like the contents of the bag are already juice. The whole thing is an expensive scam.
Expensive CNC machined metal parts should have been adapted to be produced in the form of die-cast aluminum. If some of these parts cannot withstand the tensile stress, please make them into aluminum forgings and complete them with minimal machining where needed. The transmission should be suitable for the use of stock gears. The door locking mechanism is simply stupid and overly complicated. Never heard of lever and Hall effect sensors? Close and lock the lever, and the magnet in the door will trip the sensor, enabling the press.
It is like a machine from "Midas Plague". It is complex to manufacture, and the number of parts far exceeds its needs, just to absorb some amazing industrial output from robots and automated factories.
Next, adjust the design to use cut fresh fruits and vegetables, and design and sell gadgets that cut the input to the perfect size.
The three insurances and one housing fund in IT (hardware people who apply software patches, software people who wear soldering irons, and creative users) can be combined with "hardware creation by eating goods." Since almost all nutritional "facts" are prejudice/P-hacking BS of the food industry or commodity group sponsors, the mechanical results are predictable. Although the profit is real.
An article from Bloomberg: "There are 400 custom parts here," Evans told Recode. "There is a scanner; there is a microprocessor; there is a wireless chip, a wireless antenna."
Approximately four miles to a gallon, 893 horsepower, reverb radio, six-way power mudguard and furry sprint.
He didn't know anything about engineering or product design, got a lot of money, and arrogantly thought he was the next Steve Jobs. This guy is like a vegetarian Bre Pettis
Confirm http://gizmodo.com/the-mad-king-of-juice-inside-the-dysfunctional-origins-1795330639
Although Gizmodo is a bit bad for obvious reasons, it’s fun to read
Well, it's actually not over-designed, it's just based on stupid ideas. The idea clearly comes from marketing. No sane engineer would think of this, after all, it requires effort and makes the product worse. The design of uniform pressing on the entire surface may also come from marketing. They may want to gently squeeze something, and the exterior of the device may have been designed before consulting the first engineer. In addition, any engineer will add a display screen and at least some buttons so that you don’t have to use your phone. Except for the power supply, it will not be connected to anything. There is almost no benefit to connecting it to the Internet.
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